BRANDING

As VP Creative Director at Martha Stewart Omnimedia I Lead a creative team of 14 and worked closley with Martha Stewart to develop original branding for some of the newer partners such as Home Depot, Hain, Kmart, 1800flowers, stationary for Crane’s, pet products and a new line for Emeril Lagasse. Including: product design, advertising, collateral, packaging, catalogs, illustration, animation, in-store and logo design.

I hand picked and worked with illustrator Mats Gustafson to create a portrait of Martha as an icon to be used on packaging and beyond, portraying her iconic look and persona with his incredible hand and line quality (no retouching), just one take with water and ink on paper. We also created an illustration and animation of “little Martha” for a kids TV show that tells the story of her as a child entrepreneur. The idea was to combine animation in a real environment…